AwareOverview
Aware is a mobile app that brings together French clothing brands selected for their environmental impact, their production conditions and the durability of their pieces, such as Sézane, Rouje and Stella Pardo. The user scans a garment they already own and gets a score on its composition and its impact, along with points that turn into discounts at partner brands. The interface had to stay neutral enough to host very different brand imagery without overpowering it. Terracotta is the signature colour and brings warmth without taking over the screens. The work covered the name, the positioning, the identity, the screens, the motion and the mockups.
CLIENT
Aware
YEAR
2025
DELIVERABLES
Naming
Visual identity
App screens
ROLE
Art direction
UI design
Motion




