Studio Sol is a women-only pilates reformer and yoga studio, designed as a place people want to stay in after class, with small groups, a lounge and a matcha corner. The identity had to make people want to walk in before they read a single line. The direction is warm and sunny, and it holds the two sides of the brand, gentle and demanding at once. It runs from the class schedule on the wall to the sign on the pavement, through stickers, stationery and Instagram templates. The palette pairs forest green and olive with powder pink and brick, and every piece carries the brand line, “C’est ton moment”.