Take Away is a street food festival whose first edition took place at Le Corum in Montpellier. The identity had to work on everything the festival touches, from the free entry ticket and the food packaging to the delivery boxes and the bus shelter posters. The whole system is built on two values only, vermilion and off-white, with no secondary colour and no gradient. Hierarchy comes from scale, contrast and space. The lettering has soft, irregular curves that keep the brand warm and playful, and it adapts to cups, bags, cans and wrapping paper without losing its character.